Screenshots that convert

Most people decide within a few seconds and never scroll past the first screenshots. Treat the set like a short pitch, not a manual.

Order

1. First image: the promise. What does the app do for me, in one line? Add social proof if you have it (rating, awards, downloads).
2. Next two: the key features that make the promise true.
3. The rest: supporting features, integrations, personalization, privacy.

Headlines

• 3–6 words, benefits before features: Sleep better tonight beats Sleep tracking.
• Highlight one or two key words with the accent style.
• Make sure the headline is readable at thumbnail size, where most people see it.

Visuals

• Show real, polished app screens with realistic data, not empty states.
• Use one consistent template for the whole set so it reads as a story.
• Use a zoom template (Lens, Callout, Bento) to show small details that get lost on a phone-sized thumbnail.
• Localize screenshots for your biggest markets.

Avoid

• Long sentences and paragraphs of text.
• Claims you can't back up ("#1 app") — both stores can reject them.
• Text too close to the edges of the Google Play feature graphic.